Victor Alós
1 2022 June
2 min.
In the 90s a advertising campaign by Renault, which was a worldwide success. It was a commercial in which a young man was interviewed by an employer, who rejected him despite his brilliant CV. When he left the interview, the young man got into a Clio and drove away. The slogan of the campaign was Young, but Overly Prepared (JASP).
The campaign was so popular that it gave rise to the JASP generation. Today, this campaign returns to the media to launch a new product, which fits precisely with this slogan. The protagonist of the new campaign is the electric Renault Megane E-Tech, which is being presented these days.
This concept can still be applied, because according to Renault, the preparation of young people is still very high and they encounter the same problems as in the 90s. And this can also be applied to electric cars.
For Renault, they are still considered vehicles not suitable for everyday use. Young Vehicles Although Well Prepared (JASP), according to Renault. So The campaign has joined the electric model, to help understand users who An electric car is just as practical as a model with a combustion engine.
To help with this task, we have the presence of Edward NoriegaThe Cantabrian actor participated in his first film in 1995, when the campaign was released. Together, they fly the flag of preparing the brand and its users for today's world.
At the presentation of the campaign Elements from the 90s and today were brought together, as a bridge between the two decades. The campaign starts now and can be seen in various media, recovering the spirit of the 90s.
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