Subaru Industry Sustainability
Subaru negotiates with Panasonic to assemble lithium batteries
Subaru partners with Panasonic as the official supplier of its lithium batteries, a step that marks a before and after in the development of the brand towards sustainable mobility
In an exciting commitment to electric and sustainable mobility, subaru corporation y Panasonic Energy Co., Ltd. have announced that they are beginning negotiations to establish a strong long-term partnership with the aim of meeting the growing demand for battery electric vehicles (BEV) and automotive batteries in the ever-expanding market, with Panasonic being Subaru’s main lithium battery supplier.

Both companies, recognized for their leadership in the automotive and battery technology field, plan to work closely together to strengthen the electric vehicle offering and move towards more sustainable mobility. As part of this alliance, Panasonic Energy has committed to supply Subaru with its renowned cylindrical lithium-ion batteries for the future 100% electric models that will be produced later. For its part, Subaru will use these batteries acquired from Panasonic Energy in the BEVs that they plan to manufacture from the second half of the 2020s at its facilities, including an electric vehicle-only plant in Gunma, Japan.

With this initiative, Subaru accelerates its electrification process and advances its commitment to contribute to a carbon-neutral society, following an ambitious roadmap drawn up until 2050, a change we had not yet seen from Subaru. For its part, Panasonic Energy, a company that has demonstrated a successful track record in the market with its high quality lithium ion batteries and performance, is consolidating itself as a key partner in achieving this objective.
This strategic partnership will not only benefit both companies, but will also have a positive impact on the development of the automotive and battery industries in general. This collaboration is expected to promote job creation in the region, while promotes the development and training of resources highly specialized humans.
In addition to contributing to technological and environmental advancement in the automotive sector, Subaru and Panasonic Energy are committed to addressing various social challenges facing society today. With a focus on sustainability and corporate responsibility, both companies will strive to make a positive impact on the community and the environment.

This alliance represents a significant step towards a a cleaner and more respectful future with the environment in the transportation sector. By combining their expertise and capabilities, Subaru and Panasonic Energy are positioning themselves as industry leaders, driving the development of sustainable mobility solutions and clean technologies.
As we move towards an era of sustainable mobility, this partnership becomes an inspiring example of how collaboration between leading companies can catalyze positive changes in the automotive industry and beyond.
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