Xpeng strengthens its presence in Europe with the opening of five new markets

The Chinese manufacturers They continue their expansion in Europe and are opening new markets so that their models reach all countries where they can become a valid and attractive option for European buyers. Xpeng is a brand that has only recently arrived but is offering a significant launch strategy in Europe.

These days it has just announced a rather important expansion in five new European markets, which will make it a brand that will offer interesting vehicles for buyers in those countries. The countries where Xpeng will be present are Switzerland, Austria, Hungary, Slovenia and Croatia.

To begin operations in these countries, Xpeng will work both with other companies and create its own distribution network.With this strategy, the brand's presence is assured, and the models will be recognized and purchased by users in these countries.

A very measured strategy

In Switzerland, Xpeng will begin operating alongside the company Hedin Mobility GroupThe first dealership will be located at the company's facilities, although eight to ten new dealerships are expected to open shortly. Initially, the models will be distributed G6 y G9, although the P7+ sedan will later be added and the number of dealerships will increase.

Austria will host Xpeng in October and It will be based on the model implemented in Germany. Some will open 10 own dealerships in major cities such as Vienna, Salzburg, Graz, and Klagenfurt. By 2026, they expect to have 20 dealerships, ensuring the success of their models' distribution in the country.

The case of Croatia, Hungary, and Slovenia is different. In these markets, companies have partnered AutoWallis y Salvador CaetanoWith this partnership, they will be able to leverage the existing infrastructure in these countries and create a robust sales and after-sales service network.

In addition, they will open temporary stores in Ljubljana, Budapest and Zagreb to make an initial presentation to potential local buyers and attract attention.

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European production and sales on the rise

The Xpeng G6 and G9 models They are being manufactured in Austria, in a plant managed by Magna. This allows be saved from tariffs on Chinese electric vehicles and improve its response to the demand for cars adapted to European tastes.

As for sales, Xpeng has achieved very interesting international sales figures, with around 24.000 cars sold outside China between January and August of this year. Expectations are quite high and these electric models of the Chinese brand could make electric mobility be implemented in these European markets at a faster rate.